Advanced Technologies Management for Retailing: Frameworks by Eleonora Pantano, Harry Timmermans PDF
By Eleonora Pantano, Harry Timmermans
The software of complex applied sciences to indicate of sale structures is a promising and comparatively unexplored box of analysis, particularly while contemplating the creation of electronic content material and applied sciences permitting shoppers to engage with items in new methods. Many e-retailers already make the most the possibilities provided via interactive applied sciences, corresponding to 3D digital types, for you to improve shoppers purchasing event. Their use in shops, in spite of the fact that, remains to be constrained. the advance and use of recent purchasing assistants for aiding and influencing shoppers in the course of their buying event performs a key function for either outlets and researchers.
Advanced applied sciences administration for Retailing: Frameworks and Cases contributes to our realizing of purposes of latest applied sciences and their effect at the layout and improvement of element of sale structures and on shoppers' habit. This quantity covers a wide variety of themes that give a contribution to realizing shoppers' habit in new computer-aided retailing environments, and the way this impacts procuring habit whereas delivering important wisdom at the administration of those new applied sciences and at the administration of the electronic contents as a competent educating source for academics and researchers.
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Additional resources for Advanced Technologies Management for Retailing: Frameworks and Cases
2009100705 Bhatnagar, P. (2003, May 28). Stuck at checkout? DIY lane’s open. CNN/Money. Bleicher, P. (2005). Biometrics comes of age: Despite accuracy and security concerns, biometrics are gaining in popularity. Applied Clinical Trials, 14(12), 18–20. Bolle, R. , Connell, J. , Ratha, N. , & Senior, A. W. (2004). Guide to biometrics. New York, NY: Springer-Verlag. Cecere, L. (2007, May 2). Three years of retail RFID pilots. Forbes. Chain Drug Review (2006, November 6). RFID’s day still coming, just later than expected.
The store uses RFID to count inventory in the backroom and on the selling floor. Through RFID usage, Liverpool has been able to boost its inventory accuracy from 80 to 99 percent (Parks 2007). In 2005, Mitsukoshi, one of Japan’s leading luxury department stores, tested the use of RFID tags in the ladies’ shoe department at its flagship store. The results were so impressive that they have moved on to a second product category— designer jeans (Reda March, 2006). Metro stores in Germany rolled out RFID to all of its stores in 2004, enlisting 20 suppliers to put tags on at least some of their products.
Biometric Technology Today, July-August, 10-12. Garland, R. (1992). Pricing errors in the supermarket: Who pays? International Journal of Retail and Distribution Management, 20(1), 25–30. Gathright, A. (2001, October 30). Biometric technology raises hopes, fears and skepticism. San Francisco Chronicle, A1. Gemperlein, J. (2006, June 18). Self-checkout? Just you wait. Washington Post. , & RuizMolina, M. (2009). Information and communication technology in retailing: A cross-industry comparison. Journal of Retailing and Consumer Services, 16, 232–238.
Advanced Technologies Management for Retailing: Frameworks and Cases by Eleonora Pantano, Harry Timmermans